I’ve changed my mind about Instagram themes

Just recently I’ve seen tons of bloggers posting and tweeting about Instagram themes. Until a couple of weeks ago I had no idea what an Instagram theme was. I thought I must have missed another life changing update or something, but it turns out I didn’t.

If you follow me on Instagram then you don’t need me to tell you that I don’t have a theme because it’s plain to see! I don’t post very often and when I do it’s kinda random, maybe something I’m eating or a place I’ve been to. I don’t put much thought into Instagram, which is probably why I never remember to post anything on there. I’m working on it, I promise!

I’m gonna be honest, when I first heard about Instagram themes I was 100% against them. I thought it was silly and I didn’t understand why anyone would want to restrict themselves to a theme. Don’t get me wrong, I could appreciate the beauty of Instagram themes but I just couldn’t understand them.

Well since then I’ve educated myself and, quite frankly, I’ve wound my neck in a bit.

Every blog is different just like every blogger is different. My blog is quite random and I don’t really have a style. The reason I became a lifestyle blogger in the first place was because I wanted to write about whatever I felt like. The same goes for my Instagram, I want to post about whatever I feel like.

There’s no separation between my real life and my online life, they sort of merge together and that’s how I like it. I’ll post a picture of my Nana’s cat alongside a promo image for my latest blog post on Instagram just like I’ll post a tasty recipe idea alongside my latest diary post on my blog.

A lot of bloggers have a personal Instagram account as well as an Instagram account just for their blog. This means they can keep their blog life and their personal life separate if they wanted to. If they made money from their blog and they didn’t want to mix their business with their private life then that would make sense. Especially if they ran a blog that wasn’t particularly personal, like a design blog for example.

Plus, because my blog doesn’t portray an enviable lifestyle, I don’t have to put loads of effort into editing my pictures for Instagram or touching up my selfies. For some bloggers this is important as it’s part of their brand but I don’t consider my blog to be my brand, it’s just a little place where I like to write about what’s on my mind. My pictures don’t need to be bright and beautiful all the time, although I’d love it if they were!

A food blogger would have to put so much more effort than I do into their photography because photography is a huge part of it. You could write a fantastic recipe on a food blog but if the pictures look unappealing then no one will want to try it for themselves!

The same goes for fashion bloggers. Their images need to be perfect to make the outfits and products they’re writing about look as good as they can.

I suppose it’s common sense really. If you had your own business you wouldn’t post on your Facebook page about your latest product launch and then post a bangin’ selfie afterwards. You’d post your bangin’ selfie on your personal Facebook account. If your blog is your business and you don’t want to blend your work and private lives together then the same applies.

I think whether or not you have an Instagram theme depends on what type of person you are and what type of blog you have. It’s okay to have a theme, I admire people who can stay dedicated to a theme! It’s something I could never do, but that’s okay because it’s not something I feel like I need to do.

I wrote not so long ago about how I’ll never have a schedule, well I think it’s safe to say I’ll never have an Instagram theme either!

I've changed my mind about Instagram themes 2

Let me know in the comments, how do you feel about Instagram themes? Do you have one? If there’s a blogger who’s Instagram theme you absolutely adore or if you have an Instagram theme then leave me a link. I’d love to check it out!

22 thoughts on “I’ve changed my mind about Instagram themes

  1. I feel the same way about themes, they can be lovely but it can then restrict what you post which can be a shame. If you have a photo you want to post on Instagram just do and it then becomes your theme and your post.

  2. I’m not a big fan of themes. I admire them for the quality of photos, and they’re fine to look at individual posts, but I get bored and wouldn’t want to flick through a bland white themed, or samey filtered all kids feed. But plenty of people like that, and that’s their choice. Niche/feeds do really well because all the followers like that niche, so it’s easier to grow fast. If you have a mix of photos, then you might post a flower which your followers who like nature might like, one of your kids which the parents might like etc.

    But like you, my blog is a mix of things with a parenting/family lifestyle undertone. Therefore my instagram reflects that, especially as I had IG before everyone got keen on it for blogging – I used it to improve my photography, so it’s just a mix.

    But, I wouldn’t agree that it doesn’t matter about what the photos look like. IG is all about people appreciating photos, that means if you want to do well on it, the photos need to be in focus and relevant to what people want to see. I won’t follow people with feeds that are full of badly taken photos.

    What I find interesting is that a few bloggers who moved to a strict theme, have now changed back a bit more to a more relaxed set of photos to allow for brands and more flexibility. I appreciate this because I find them more interesting. But then I’m also old school and not really a fan of scheduling photos, and using photos from one day out for days afterwards.

  3. I have mixed feeling about Instagram theme’s, one minute I will love them and the next I will hate them as they can be so hard to stick to. Although I have a “white background theme” on my blog’s Instagram I tend to find anything that doesn’t fit in with that I then post over on my personal Instagram which is no theme at all haha.

    Loved reading this post though, as I love to see what other people think of Instagram themes 🙂

    1. Me too, that’s why I wrote the post! I’m surprised, I’ve had a mixed reaction to be honest. Thanks for reading and commenting!

  4. I’ve tried to ‘theme’ my Instagram a bit but I don’t like feeling restricted and I’m the same with my blog – I’m trying to keep it fairly open so that I can post about whatever I’m enjoying at the moment. I do have a pretty strict blog schedule though but that’s just because I love organisation and planning so much haha

    1. I wish I was as organised as you Jess! I don’t think I’ll ever have a blog schedule. Thanks for reading and commenting!

  5. I have not consciously chosen to “theme” my IG pics but one thing I do find is that I seem to consistently be drawn to certain filters with my photos. I guess this means I have a subconscious theme that keeps peeking out!?!? 😉

    1. Oooh possibly Annika! I quite like that though because it doesn’t restrict you too much but you can still keep your images consistent.

  6. This is a really good post! I’ve been using a ‘theme’ on my Instagram for a few months now and it’s SO restricting to what you can post, at first I wanted it to link in completely with my blog but now I think it’s better if I just try and stick to my theme without over worrying that it doesn’t totally match my blog! X
    Jenny / http://www.borntoblend.co.uk

    1. I think that’s a good idea Jenny. Good on you for being so dedicated! Thanks for reading and commenting x

  7. I loved this completely down to earth post- it’s so refreshing, and I totally agree. I feel like there’s pressure in the blogging world to fit a certain mould & do what everyone else is doing. I have no idea how people do themes!! It literally baffles me. I’m like you I just like posting things I like and things that make me happy. I’ve recently set up another instagram just for my blog, but again not with a theme I just wanted a pretty much solely literature instagram to reflect my blog/ they look so fun! Thanks so much for sharing Sophie, I love your blog! xx

    1. Katie you’re the best! Thank you so much for reading and commenting. I’m so glad you agree with me! Your blog and Instagram should be a reflection of you and that’s why a theme will never work for us because we post and blog about whatever we feel like. We’re pretty similar!

  8. Hi , I enjoyed reading this post.
    I too class myself as a lifestyle blogger but I do try and theme my Instagram (try) . It doesn’t always work as I’ll suddenly post something just because it’s s nice image. Like my blog it’s very random . It’s a funny one x

    1. I think you should keep breaking your theme every now and then for nice images. It won’t do any harm and if it’s a nice image then why wouldn’t you share it? Thank you for reading and commenting! x

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