I’m not interested in building a mailing list, and here’s why

I see tons of posts on Pinterest and Bloglovin’ all about why I should be building a mailing list. They talk about sending newsletters and providing free resources in return for sign ups.

If I’m honest the whole mailing list thing overwhelms me. I send emails and manage a mailing list at work as part of our email marketing campaigns so I know what to do. But there’s tons of reasons why, right now, promoting my blog via email just isn’t for me.

Time

I struggle fitting in writing blog posts, taking and designing featured images and blog promotion. So the last thing I need to do is add another task onto my already enormous to-do list. I know how long it takes to design an email at work and I just don’t have the time to do that regularly for my blog.

Frequency

Now this one is a bit of a poor excuse, I know that, but how often do people expect to receive emails? If I did choose to start promoting my blog via email this is just something I’d pick up and learn along the way. But I don’t want to build a mailing list and then watch it crash and burn by sending out one too many emails one month.

Content

What do you put into a newsletter? I suppose I could send people a round-up of my latest posts. But I know, for me personally, if I loved a blog enough to subscribe to their mailing list then I’d probably have already read their latest posts anyway.

Seriousness

If you read my blog often then you’ll know that I don’t take it too seriously. I just write about what I want and that’s that. Well I feel like building a mailing list and sending out newsletters is too serious for me and my little blog. I don’t want to treat it like a business because that’s not what I started it for. I don’t want to take the fun out of it by being too focused on promotion or numbers.

Commitment

You can’t spend months building a mailing list and hours perfecting your first email to then send it off and decide you don’t want to go through all that again! Once you start sending newsletters out to your mailing list then you’ve made a commitment to them. If they like what you send to them then they’ll expect it regularly and I don’t think that’s something I’m willing to commit to at the moment.

Resources

Unless a blogger can offer me something useful that I can’t get anywhere else then I probably won’t subscribe to their mailing list. The thing is, I don’t have anything useful or unique to offer so I doubt anyone would subscribe to my mailing list. Especially when other bloggers are providing their subscribers with helpful advice based on years of experience, well crafted printables and high quality free image packs.

Convenience

I’ve already got an automated email system that sends my subscribers an email when I publish a new post. It literally took me less than ten minutes to set it up and I don’t have to do anything at all. It’s 100% automatic and is a feature that’s built into the Jetpack plugin. Like I said earlier, I’m not sure what I’d include if I designed my promotional emails so this works well for now. (By the way, you can subscribe via the form in my sidebar if you’re interested!)

Demand

I’ve been blogging for six months and there’s tons of incredible bloggers out there that I love and adore. However, I’m not subscribed to a single blogger’s mailing list. In fact, I don’t even know if any of my favourite bloggers have a mailing list! If I’m not interested in subscribing to anyone’s mailing list then why would anyone want to subscribe to mine?

I'm not interested in building a mailing list

These are just a few of the reasons why I don’t have a mailing list and probably never will. Let me know in the comments how you feel about mailing lists. Do you have one? Are you subscribed to any? I’m really interested to find out what you think.

14 thoughts on “I’m not interested in building a mailing list, and here’s why

  1. Interesting post, I rarely sign up to mailing lists because it just fills up my mailbox and I delete them before I read them. It does seem like a lot of time that potentially could go to waste. xx

  2. Same here. I don’t have the time to work on a separat content piece and also, most people are spammed with emails these days. I doubt readers will actually read those and as you’ve said, if someone really loves your blog then they check back regularly anyway.

    Caz | Style Lingua

  3. i actually agree with this way too much. i was one of those people who (stupidly??) jumped onto the mailing list bandwagon early on and i’m now rly overwhelmed with blogging & keeping up with the rest of my life; there’s just no time to mail people. closing it off now! :\ just wish i had read this earlier tbh

    1. It’s okay Roxanne, you’ve learned from your mistakes! Maybe one day you’ll have the time to send emails again and then you’ll know where you went wrong in the past so you don’t make the same mistakes in the future. Thanks for reading and commenting!

  4. I also agree – it’s one of those things I think I SHOULD do, but when I get too many mailouts from other blogs it just frustrates me – most of it is stuff I’m not interested in to get traffic and that’s irritating.

    1. I agree Jo, I never subscribe to a blog’s mailing list for their updates. I only ever subscribe for freebies and then I unsubscribe shortly after. Sounds harsh but I hate trawling through endless emails that don’t interest me!

  5. I am one of them people who’s read all the blogs and Pinterest posts about setting up a mailing list and I’m currently trying to work out what to put on an email. Surely everything I want to say is on my blog? Why keep it secret for those who are willing to give me their email address, which FYI I’ve not had one person join my list yet, even my mum refused!

    1. You’re exactly right Steph, everything I want to say to my readers is on my blog too. Email just seems unnecessary for me. Thanks for reading!

  6. I am so relieved to read this! I kept seeing the same articles and worrying that I should be doing newsletters and getting people to sign up. But like others have said, I rarely sign up to these things myself, and when I do, I always delete the emails without reading them!

    I have the same as you, an email sign up to be notified of new posts, so I’m just going to stick with that!

    1. I’m glad you agree Victoria, there’s no point wasting your time on something that people won’t want or appreciate. Thank you for reading!

  7. I read this post, and since you said you don’t take your blog seriously…that’s why you don’t need a mailing list. Having a list is for people who run serious blogs and are experts/knowledgable in whatever niche. I have one, and I love it – but that’s because my blog is actually my passion that I spend the majority of my time on. Different strokes for different folks! Lol, good post though. Interesting perspective.

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