Just recently I’ve seen tons of bloggers posting and tweeting about Instagram themes. Until a couple of weeks ago I had no idea what an Instagram theme was. I thought I must have missed another life changing update or something, but it turns out I didn’t.
If you follow me on Instagram then you don’t need me to tell you that I don’t have a theme because it’s plain to see! I don’t post very often and when I do it’s kinda random, maybe something I’m eating or a place I’ve been to. I don’t put much thought into Instagram, which is probably why I never remember to post anything on there. I’m working on it, I promise!
I’m gonna be honest, when I first heard about Instagram themes I was 100% against them. I thought it was silly and I didn’t understand why anyone would want to restrict themselves to a theme. Don’t get me wrong, I could appreciate the beauty of Instagram themes but I just couldn’t understand them.
Well since then I’ve educated myself and, quite frankly, I’ve wound my neck in a bit.
Every blog is different just like every blogger is different. My blog is quite random and I don’t really have a style. The reason I became a lifestyle blogger in the first place was because I wanted to write about whatever I felt like. The same goes for my Instagram, I want to post about whatever I feel like.
There’s no separation between my real life and my online life, they sort of merge together and that’s how I like it. I’ll post a picture of my Nana’s cat alongside a promo image for my latest blog post on Instagram just like I’ll post a tasty recipe idea alongside my latest diary post on my blog.
A lot of bloggers have a personal Instagram account as well as an Instagram account just for their blog. This means they can keep their blog life and their personal life separate if they wanted to. If they made money from their blog and they didn’t want to mix their business with their private life then that would make sense. Especially if they ran a blog that wasn’t particularly personal, like a design blog for example.
Plus, because my blog doesn’t portray an enviable lifestyle, I don’t have to put loads of effort into editing my pictures for Instagram or touching up my selfies. For some bloggers this is important as it’s part of their brand but I don’t consider my blog to be my brand, it’s just a little place where I like to write about what’s on my mind. My pictures don’t need to be bright and beautiful all the time, although I’d love it if they were!
A food blogger would have to put so much more effort than I do into their photography because photography is a huge part of it. You could write a fantastic recipe on a food blog but if the pictures look unappealing then no one will want to try it for themselves!
The same goes for fashion bloggers. Their images need to be perfect to make the outfits and products they’re writing about look as good as they can.
I suppose it’s common sense really. If you had your own business you wouldn’t post on your Facebook page about your latest product launch and then post a bangin’ selfie afterwards. You’d post your bangin’ selfie on your personal Facebook account. If your blog is your business and you don’t want to blend your work and private lives together then the same applies.
I think whether or not you have an Instagram theme depends on what type of person you are and what type of blog you have. It’s okay to have a theme, I admire people who can stay dedicated to a theme! It’s something I could never do, but that’s okay because it’s not something I feel like I need to do.
I wrote not so long ago about how I’ll never have a schedule, well I think it’s safe to say I’ll never have an Instagram theme either!
Let me know in the comments, how do you feel about Instagram themes? Do you have one? If there’s a blogger who’s Instagram theme you absolutely adore or if you have an Instagram theme then leave me a link. I’d love to check it out!