If I’m honest the whole mailing list thing overwhelms me. I send emails and manage a mailing list at work as part of our email marketing campaigns so I know what to do. But there’s tons of reasons why, right now, promoting my blog via email just isn’t for me.
I struggle fitting in writing blog posts, taking and designing featured images and blog promotion. So the last thing I need to do is add another task onto my already enormous to-do list. I know how long it takes to design an email at work and I just don’t have the time to do that regularly for my blog.
Now this one is a bit of a poor excuse, I know that, but how often do people expect to receive emails? If I did choose to start promoting my blog via email this is just something I’d pick up and learn along the way. But I don’t want to build a mailing list and then watch it crash and burn by sending out one too many emails one month.
What do you put into a newsletter? I suppose I could send people a round-up of my latest posts. But I know, for me personally, if I loved a blog enough to subscribe to their mailing list then I’d probably have already read their latest posts anyway.
If you read my blog often then you’ll know that I don’t take it too seriously. I just write about what I want and that’s that. Well I feel like building a mailing list and sending out newsletters is too serious for me and my little blog. I don’t want to treat it like a business because that’s not what I started it for. I don’t want to take the fun out of it by being too focused on promotion or numbers.
You can’t spend months building a mailing list and hours perfecting your first email to then send it off and decide you don’t want to go through all that again! Once you start sending newsletters out to your mailing list then you’ve made a commitment to them. If they like what you send to them then they’ll expect it regularly and I don’t think that’s something I’m willing to commit to at the moment.
Unless a blogger can offer me something useful that I can’t get anywhere else then I probably won’t subscribe to their mailing list. The thing is, I don’t have anything useful or unique to offer so I doubt anyone would subscribe to my mailing list. Especially when other bloggers are providing their subscribers with helpful advice based on years of experience, well crafted printables and high quality free image packs.
I’ve already got an automated email system that sends my subscribers an email when I publish a new post. It literally took me less than ten minutes to set it up and I don’t have to do anything at all. It’s 100% automatic and is a feature that’s built into the Jetpack plugin. Like I said earlier, I’m not sure what I’d include if I designed my promotional emails so this works well for now. (By the way, you can subscribe via the form in my sidebar if you’re interested!)
I’ve been blogging for six months and there’s tons of incredible bloggers out there that I love and adore. However, I’m not subscribed to a single blogger’s mailing list. In fact, I don’t even know if any of my favourite bloggers have a mailing list! If I’m not interested in subscribing to anyone’s mailing list then why would anyone want to subscribe to mine?
These are just a few of the reasons why I don’t have a mailing list and probably never will. Let me know in the comments how you feel about mailing lists. Do you have one? Are you subscribed to any? I’m really interested to find out what you think.